Joachim Lapotre exhibition , Nature Morte
Opening: 21 May 2010, 19 - 22h, Exhibition: 24 May - 1 July, 2010 Falsified visibility, ambiguous propaganda, corporate icons and deceiving photorealism. Lapotre is an expert on how to make an ad without the product, leaving the viewer with an idea to meditate on instead of an object to purchase. ~Michel Comte The advertising imagery never ceases to imitate immortality with pictures of eternal youth, the light of life by showing gloss and luxury, simplicity by using the myth of abundance and accumulation. The advertised object is a sign of wealth you can buy it, but this does not yet allow the appropriation. To become ours the object must be accompanied by feelings, it must be a sign of emotional experience. Joachim Lapôtre presents inhabited still lifes. He invites us to dwell on these everyday objects that became routine for our perception. It's about unlearning and regaining that astonishment which gives the objects their preciousness and living. All of them are associated with emotional moments of everyday life. Yet simple objects, they adopt the status of relics. The still life becomes a tomb for everyday life, accompanied by the property and characteristics of the deceased. The ghosts of memories that we share with our dear ones can live on these offerings presented on the altar. This is not about nostalgia, but a ritual which turns the daily, fleeting, transitory into something sacred, perhaps it makes the victory over death and the ravages of time possible. ~Nicolas Bernhardt ![]() ![]()
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